Franchises and Multi-Level Marketing 8
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What can I expect if I send for one of those blind ads that promise to tell me the secrets of getting rich?
Most of them are reports filled with hype about how the author of the report made his or her fortune (and how you could, too) in real estate or financial deals or repairing credit. Often people send away for the materials out of curiosity or because the ad has a money-back guarantee and therefore somehow seems "legitimate." It is probably the curiosity seekers who keep these advertisers in business.
Don't the advertisers lose money if they offer a money-back guarantee and their program doesn't work?
Not in practice. The guarantee is an advertising ploy that builds confidence and gets the reader to send in money. Most people never bother to send for their refund if they don't like the materials they get.
How do I avoid frauds?
There's no foolproof way to avoid scams; however, you can avoid many scams by steering clear of any business opportunity that
- promises unrealistic profits
- promises you can become wealthy working a few hours a day in your spare time
- has agents or distributors that seem more interested in soliciting you than in selling products or services
- discourages or forbids you from contacting other investors, distributors, or licensees of the business
- requires an up-front payment before giving you any details of what the business entails
- claims no experience or skills are needed
- requires you to pay someone money to get at-home work
- makes you an agent for a company that you haven't thoroughly investigated
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